AUTHOR • SPEAKER • RESEARCHER

Books by D. Francis-H

At its heart, Building Brands that Resonate holds a simple question:

Does your brand truly fit you?

It begins with the founder’s vantage point — but what unfolds here goes deeper than business.

These pages explore how your work, your story, and your customers can align in a way that feels honest. The principles come from years of hard-won lessons — not just in brand strategy, but in personal fit and emotional resonance.

It’s also a permission slip: you don’t need to build the next unicorn. You don’t have to chase someone else’s blueprint for success. It’s enough to shape something that fits you, serves others well, and stands on its own terms.